Hello. I’m Desiree Almodovar, an Operating Partner at AlleyCorp and angel-investor with deep roots in product and go-to-market strategy.

ALMODÓVAR

NOW


THEN

At AlleyCorp, I lead a dedicated investment vertical focused on identifying top early-stage founders building for untapped market opportunities. 

My work spans the full investment lifecycle, from ecosystem strategy and deal sourcing to diligence, capital deployment, and post-investment support.

Previously, I was the founder of The Inlay, an NYC start-up innovation studio, working at the intersection of GTM strategy + Product Development.

I’ve partnered with dozens of pre-seed to series A brands, including Getaway, Common Living, Numu, Veracity, Included Health and The Muse. Many have gone on to exit or reach major fundraising milestones with notable VCs and investors, such as L Catterton, Union Square Ventures, Primary Ventures, and more.

SO TO SIMPLIFY IT, I…

Go to Market Strategy

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Go to Market Strategy ·

01.

GTM STRATEGY

Paving a path to launch starts with planning how to position your product within a market, defining your ideal audience, and figuring out where they are so you can connect with them in an impactful way right at launch.


Product Strategy

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Product Strategy ·

02.

Product Strategy

By deeply understanding the consumer mindset I define product visions and roadmaps that align with business goals.


Angel Investor

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Angel Investor ·

03.

INVEST

I back founders that are thinking about the future and committed to solving some of our biggest challenges. These founders are bold, empathetic, and independent thinkers determined to build legendary companies.


IN THE BEGINNING

Prior to becoming a founder, I served as a VP of Product.

There, I led high-performing teams of 50+ to develop products for some of the world’s most influential brands, including Google, Microsoft, P&G and Viacom. My work supporting the launch of Google Photos helped the platform secure over 100 million users after just five months. 


Press

  • Forbes

    FORBES

    Desiree Almodovar examines why traditional DEI approaches have fallen short – and what meaningful progress actually requires.

  • Authority Magazine

    Making Something From Nothing: Desiree Almodovar On How To Go From Idea To Launch.

  • Fortune

    FORTUNE

    The way to make startups and venture more diverse comes down to a “systematic, business-led approach”.

  • VCs off the record

    VCs OFF THE RECORD

    ​Host ⁠⁠Gayle Jennings-O'Byrne⁠⁠ chats with ⁠⁠Desiree Almodovar⁠⁠, a venture capitalist at Alley Corp VC​, about her inspiring journey. 

  • Nasdaq

    NASDAQ

    Desiree Almodovar Is Building Brands, Growing Businesses, and Shaking Up Industries—Here’s How.

  • The New School

    THE NEW SCHOOL

    Desiree Almodovar’s Top 5 Startup Tips for Testing Your Value Proposition.


Orgs + Advisory

  • Public Art Fund

    PUBLIC ART FUND | Champion Circle

    Public Art Fund brings dynamic​ contemporary art to a broad audience​e in New York City and beyond.

  • Desiree Almodovar Investor

    TECHSTARS | Mentor

    Techstars helps founders scale their startups into world-changing businesses.

  • HBS

    HARVARD BUSINESS SCHOOL | Alumni Angels

    A forum for Harvard Alumni interested in researching and investing in early stage companies.

  • Skowhegan

    SKOWHEGAN | Council

    Skowhegan is an intensive residency program for emerging visual artists established in 1946.

  • VC Familia

    VC FAMILIA | Member

    VCFamilia provides a space for Latina/o VCs to connect, support and invest together.